Thursday, June 28, 2012
Our Family Spaceship Featured on BMW website
It turns out that Mountain View BMW leased more of the ActiveEs than any other dealership in the country, and the cars are a pretty regular sight on the roads around here. I have been keeping in regular contact with engineers at BMW with feedback about the car and the Android/iOS mobile apps. Several weeks ago I was put in contact with some visiting BMW marketing people and, along with some of my coworkers who also drive ActiveEs, we did some interviews about our experiences with the cars. After a short interview where I talked about our experiences with the car, they edited the footage down to the 2-minute clip below which is posted on the BMW Activate the Future website. Also check out the videos from my colleagues, Zoomer, Nothing Like It, and Crusader.